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Trago Mills
Garden Park Brand

We were asked to develop a brand for Trago's new £10m Garden Park complex with a brief of simply "keep it fresh". We came up with eight initial compositions and this one was the clear winner with the senior management of Trago. We then went on to develop a full portfolio of branded items to accompany the launch including a full store fit out of banners, panels and signs. Designs for marketing pieces included layouts for advertising campaigns, flyers, and t-shirts.

About the client

Trago Mills are the largest chain of independent South West department stores based in Newton Abbot, Falmouth and Liskeard.

Tags: branding, logo
Industries: Leisure and Tourism, Retail, Sales and Commerce

‘Trago Mills Department Store Group use local press as the central element of its marketing strategy. We take a full page in twenty six local titles throughout Devon and Cornwall fifty one weeks a year producing over twenty five million printed pages per annum. We switched our creative production to Shake Creative a while ago and we have developed an excellent working relationship with them. I am delighted with the technical and visual improvement that we have instantly gained and the costs associated with their creative work represents excellent value for money.!‘

Andrew Nunn - Group Business Development Director